Position:    Director of Digital Marketing & Business Development

Location:   Fully Remote  

Salary:        $100K-$115K + Bonus + Equity

Growing Boutique Direct-to-Consumer Products Provider seeks Entrepreneurial Director of Digital Marketing & Business Development to join their team

Overview: This equity opportunity requires a tech-enabled, strategic, forward-thinking marketer with experience driving impact correlating to increased revenue & expansion of the business. This ideal professional thrives in scaling environments and wants to drive measurable results across digital marketing, customer acquisition, brand expansion, and strategic partnerships for a stable consumer brand in the pet industry.



Responsibilities:

• Leverage AI tools for content generation, audience segmentation, predictive analytics, and campaign optimization
• Implement automation workflows across CRM, email marketing, paid media, and customer lifecycle marketing
• Use data-driven insights to improve conversion rates, retention, and customer lifetime value
• Evaluate and integrate emerging marketing technologies that drive operational efficiency

·        Own social media growth strategy across platforms (Instagram, TikTok, Facebook, etc.)

·        Develop high-engagement content strategies leveraging AI-enhanced creative workflows

·        Manage influencer relationships and ambassador programs

·        Oversee paid social campaigns and performance optimization

·        Identify and pursue new revenue channels, partnerships, influencer collaborations, and wholesale expansion opportunities

·        Develop and execute strategic growth initiatives aligned with company revenue targets

·        Analyze market trends, customer behavior, and competitive positioning to uncover expansion opportunities

·        Support strategic planning for new product launches and category extensions

·        Maintain consistent brand voice while testing innovative digital engagement strategies

·        Build data driven initiatives that deepen customer loyalty

·        Partner with product development to translate customer insights into new offering   

Qualifications

·        3–7+ years of experience in marketing, growth, or business development (DTC or consumer brands preferred)

·        Demonstrated experience using AI tools for marketing automation, analytics, or content creation

·        Strong understanding of paid social, digital advertising, and performance marketing metrics

·        Entrepreneurial mindset with comfort operating in a fast-paced, evolving environment

·        Analytical thinker with the ability to translate data into actionable growth strategies

·        Experience with CRM platforms, marketing automation systems, and ecommerce platforms (Shopify preferred)

·        Passion for pets and consumer lifestyle brands is a plus