Position:          Marketing Specialist

Location:          Miami, FL (In-Office)

Salary:               70k – 90k + Bonus

Growing prestigious Law Firm seeks a Marketing Specialist to join their Team

Responsibilities:

The Marketing Specialist supports the firm’s strategic marketing initiatives by executing marketing programs that enhance brand visibility, strengthen practice and industry positioning, and support business development.

• Support the planning and execution of practice group, industry, and geographic marketing campaigns.
• Coordinate timelines, deliverables, and approvals to ensure campaigns are executed on schedule and in line with brand.
• Draft, edit, and coordinate marketing content, including attorney bios, practice descriptions, client alerts, event invitations, and website updates.
• Support thought leadership initiatives by coordinating content calendars and publication schedules.
• Serve as the primary point of contact with legal guides and directory organizations including but not limited to Martindale-Hubbell, Chambers, and Super Lawyers.
• Coordinate submissions to surveys, legal directories, and key awards and rankings.
• Ensure consistency with firm brand standards and messaging frameworks
• Assist with content and website updates, including attorney and practice pages.
• Support email marketing campaigns, including list management, deployment, and reporting.
• Track campaign performance, website analytics, and engagement metrics.
• Support firm-hosted events, webinars, sponsorships, and conferences.
• Coordinate logistics, invitations, materials, and post-event follow-up.
• Track attendance and engagement metrics for reporting purposes.
• Serve as a day-to-day marketing contact for assigned practices or initiatives.
• Respond to attorney marketing requests efficiently and professionally.
• Educate attorneys on available marketing tools, templates, and best practices.
• Support CRM and contact management initiatives as needed.
• Maintain marketing templates, databases, and shared resources.

Education and Experience

• Bachelor's degree in Marketing, Communications, Business, or a similar field.
• 4-6 years of Marketing experience, preferably in a law firm or professional services setting.
• Familiarity with and fluency in various marketing media, including website design and SEO.
• Experience with social media marketing on Twitter, Facebook, LinkedIn, blogs, online video, and related media.
• Computer skills, including knowledge of MS Outlook, Word, Excel, and PowerPoint, and preferred experience with the Adobe Creative Suite (or comparable graphic expertise).
• Computer skills, including knowledge of MS Outlook, Word, Excel, and PowerPoint.
• Experience with Canva and the Adobe Creative Suite (or comparable graphic expertise).
• Bilingual (Spanish) a plus.